Katrina Khagai, Head
designer at Pure Maiden Ltd
Katrina is a young, up and coming designer, based in Nairobi…for now at
least. She’s been keen on design since the age of eight while watching Style
with Elsa Klensch, CNN's weekly fashion and design television program.
Fresh out of college, she founded Pure Maiden Ltd, a design and décor
company. The company name has a somewhat flat back-story. A 16 year-old Katrina
was obsessed with names and their meanings. She looked up her own name and the
constant result was, ‘pure’, ‘the pure one’, ‘purity’ so it was quite
refreshing to come across ‘pure maiden’ and thus presented the origin of the
company name. She wanted the company to be representative of her without giving
it an obvious and non-creative name like ‘Katrina Designs’.
Katrina has always loved
design and décor and although she initially wasn’t sure how to make the connection
between her interest in fashion and interior design, recent projects and
responsibilities have provided a way to merge them seamlessly. Her title as “designer” has therefore taken
on many outfits: soft furnishing and home accessories (pillows, duvets and
curtains), custom-made dresses for girls and fashion accessories.
Katrina is bold and loves to combine colours and textures that people wouldn’t
normally put together. Her jewellery collection is reflective of her
unconventional side while her soft furnishings, much like the name, show a
softer chic side with careful attention to detail and finishing.
Experience
Katrina studied design at The University of Nairobi. She worked as a
design assistant at Occasions and Days Ltd, under designer Monica Kanari where
she learnt the ropes through apprenticeship. She credits her knowledge of
various fabrics, improved design skill and close attention to detail to Monica.
Target Market
Pure Maiden targets young professionals with a chic, unconventional
aesthetic as this is a group to grow and develop with over the years as the
brand expands. That being said, Pure Maiden also hopes to cater to an older
demographic by way of classic, vintage-inspired accessories.
What’s next for Pure Maiden?
There are a few projects underway at Pure Maiden. New collections should
be released before the year end.Look out for more details on the same on Pure Maidens facebook page at http://www.facebook.com/PureMaidenLtd?ref=ts&fref=ts
Katrina in a Nut-shell
Crazy about design…almost
obsessively so, absolutely loves shades of purple, particularly burgundy, quiet
with a touch of quirky and obsessed with 1940s-50s style. Looking forward to
transforming lots of spaces.
so if you’re looking for a designer, who is unconventional and always trumps normal!Pure Maiden is your best bet!
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